Archive for April, 2008

Lapel Pins Boost Traffic To Your Trade Show Booth

April 14, 2008

Lapel Pins Boost Traffic To Your Booth

It’s no secret that the key to trade show success if driving traffic to your booth. However, finding the secret to building that traffic is another story. Many trade show experts will tell you that several tactics have been proven to work well. Some of these include:

  • Having a visible banner or sign that sparks interaction – Perhaps the banner above your booth could read “Ask me about free ways increase sales.” This would give the trade show visitors a reason to stop and talk with you.
  • Creating a unique and interesting booth – The more unusual you are, the more likely you are to stop traffic.
  • Send invitations and tickets – Send written invitations to your client base and include a free ticket to the trade show. Encourage your existing clients to bring an associate with them.
  • Giving something away free – The higher the perceived value, the better off you’ll be with freebies.

While many people choose to go with “typical” freebies, these can be so common that they simply don’t make much of an impact. One suggestion is to offer custom lapel pins at your booth.

The cost of lapel pins is extremely low, but the visual impact is quite high. The perceived value of lapel pins also contributes to their popularity. Viewed more as jewelry than a promotional item, lapel pins are well received by the public.

Lapel pins also create a good deal of excitement. It’s relatively easy to unleash a viral marketing campaign right within the trade show hall. Once word gets out that you are giving away attractive lapel pins free-of-charge (or perhaps in exchange for a business card from prospects), the tide of traffic will undoubtedly shift toward your booth.

Tips for Creating Lapel Pins

When creating lapel pins for your next trade show, you’ll want to take a few suggestions to heart in order to get the biggest response.

1. Give due consideration to the design – Of course you’ll want your logo or company name on the lapel pin. But you may also want to incorporate something else into the design. American flags are extremely popular right now. Combining your logo with an American flag would give added “wearability” to your lapel pins.

2. Color is a naturally attractive – The human eye naturally turns toward color. Including several colors in your lapel pin design can make the lapel pins more attractive and desirable.

3. Choose a larger size – Lapel pins are available in a variety of sizes. For trade shows, you may want to opt for a larger size in order to accommodate your logo, name and/or other information.

Tips for Building Traffic With Lapel Pins

1. Have booth representatives wear the lapel pins – When your booth representatives wear the lapel pins themselves, those who stop by your booth are more likely to want one.

2. Encourage others to “tell-a-friend” – Don’t hesitate to tell your booth visitors to spread the word about your lapel pin giveaway. Making it known that you’d like to give a lapel pin to anyone and everyone at the show is a great way to instill word-of-mouth advertising.

3. Exchange lapel pins for information – You may want to require that booth visitors complete a survey or questionnaire. You might choose to ask them for a business card in exchange for a lapel pin. Use your imagination, but don’t make the process too extensive.

For an average cost of $2.00 per lapel pin, you can boost the traffic to your booth – even on a budget. We’d love to discuss the design and production of lapel pins for your next event. Feel free to contact us today!

Toll Free: 1-800-252-0904

Lapel Pins For Fundraising

April 2, 2008

Lapel Pins Offer Excellent Profits To Fundraisers

There are several aspects that most organizations look for when determining a product to sell during a fundraiser. Whether for schools, bands, clubs, churches, or other groups, lapel pins make an exceptional choice. Lapel pins meet all the criteria set forth by fundraising experts for a profitable program including:

  • being easy for sellers to handle
  • offering quick turnaround of funds
  • being affordable
  • providing a good value for the money
  • bringing high profits for your organization
  • appealing to many people
  • offering free product samples
  • including free shipping

Lapel Pins Are Easy for Sellers To Handle

Size often has a role to play with ease of handling. The more bulky the item, the more difficult it will be to deliver them to those who have purchased. Lapel pins are small, easily transported from place to place, and compact. There are no bulky boxes that take up all the space in homes or cars (something mom’s and dad’s will appreciate).

Quick Turnaround of Funds

Because you order lapel pins in advance of your selling program, you are able to receive – and keep – your profits immediately. No waiting for orders to be placed, deliveries of product to be made, and a check to be cut for your portion of the funds.

Lapel Pins Are Affordable

Lapel pins are extremely affordable… for you and for your patrons. Your cost is likely to range between $1.00 – $2.00 depending on the quantity and size ordered. Even with your markup, customers will find lapel pins to be a low priced item with a high perceived value.

Lapel Pins Offer Good Value for the Money

Your patrons will be amazed at the cost of the lapel pins you sell. Even if you double or triple your cost on the pins, you’ll still be able to provide a high-quality, beautiful product for between $3.00 – $6.00. A price range that everybody can afford.

High Profits To Your Organization

Most often, you are able to make an astounding 50% – 75% profit on each lapel pin sale.

Lapel Pins Are Appealing To Many People

You’ll want your fundraising product to have wide appeal. Lapel pins are attractive to men, women, and children. Choose from lapel pins with your club or school logo/mascot, American flag lapel pins, lapel pins for mom or dad, lapel pins with sports themes, and much more. They also make wonderful gifts for friends and grandparents making it more likely to sell multiple lapel pins to the same customer.

Free Product Samples

We’ll gladly send you samples of the lapel pins you’ll be selling. We want you to see the quality and beauty lapel pins offer in order to build excitement among your sellers.

Free Shipping

Not only do we include free FedEx overnight shipping with each and every order, we also include:

  • Free mold fees
  • Up to 7 colors free
  • Free design and artwork
  • Free, unlimited revisions to your artwork
  • Free color proofs
  • Guaranteed delivery within 14 days or less

Overall, lapel pins make an exceptional choice for your fundraising event. Contact Lapel Pin Productions today to discuss the details of how you can be raising funds to meet your needs quickly and easily.